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We all know by now that websites are designed to increase business growth and generate more customers, and not just irrelevant traffic. But how can one ensure a website design that produces not just traffic but higher conversions also? Simply focusing on the bigger picture and the larger aspects won’t do the trick; because web design is not about “BIG” things, rather it’s about making small things look bigger on your web pages.
We have accumulated a list of to-do. When combined together, the following things can produce conversions beyond imagination. Check out the list and don’t overlook these little wonders when designing your website.
Appearance and User Experience
Develop a critical eye and then analyze your website from the user’s perspective. No doubt we all love our belongings, but you never know the others love the same. Moreover, be very specific about your industry audience requirements. If you want to give a good user experience, layout your website design that meets their needs and truly makes them explore further.
Be Innovative, But Stick to the Established Practices
Being innovative is great only if you don’t choke usability in the process. Make your website stand out by doing something other than the conventional, but don’t forget to keep your roots aligned with the established policies within the industry, or you may hold the risk of losing reliability and user trust in overdoing the innovative aspect.
In The Online World, “Simplicity Is the Best Policy”
Having a good design certainly doesn’t mean you have to be loud, colorful and cluttered. Website simplicity is highly important if you want your visitors to interact with you and not become lost while finding their desired item through the unnecessary designing elements.
Make Things Easy To Find, How?
ALWAYS give your users a search box to find what they’re looking for. Online users are in haste, and they indeed have no time to sit and explore your website in detail like your mom would. So better give them a shortcut and cut out their misery of going through every link to reach the wanted one. You can also improve your website’s search-ability by organizing your entire site’s information in a clear structure.
Use Appropriate Link Descriptions
Anchor linking, by inserting more descriptive text within the link text is a good practice. Also, adding link titles and alt attributes within each link can be effective to gain user interest and access.
How to Get In Touch With You?
Suppose you’re fortunate enough for a visitor to like your products or services, what next? The visitor will instantly look out for your contact information. Make this info easily accessible on your website and all the other web pages, and don’t forget to build an about us and contact us page for the interested prospects.
Website Fonts
Without getting into much detail about font importance, here are the three things to remember regarding your website fonts:
- Font size: Must not be less than 10 points as smaller font is difficult to read.
- Font face: Verdana, specifically built for web use must be used. Also avoid using many fonts and stick to two at the most.
- Font scalability: Instead of using fixed width fonts, permit users to adjust font size by making it scalable.
Be Calm with Using Colors
Online world is different than offline world. You may feel attracted towards loud and funky colors, but you’d hate websites with such eye-hurting colors. Therefore, be careful when selecting contrasting colors for your website and give your website color a mild and harmonized look. To ensure easy web scanning, dark text on a light background is preferred.
Graphics
Graphics should be considered something more than just eye-candy. Each graphic you use must enhance user experience rather than being distracting and irritating.
Call for Action!
Your website may contain elements requiring action from the visitor. Such elements such as linked text or image should be made obvious than the rest of the non-linked stuff by changing its color or making it bold – however method you prefer. Standard link formatting (blue and underlined) should be used for textual links and should change in color when it has been visited. The rest of the text should be in one same color.
Is Your Web Content Readable?
In order to make the words on your site appear readable and interesting for the visitor, try reviving it up a bit. It’s not necessary to insert long text paragraphs to prove your products or services, but simply organizing the already existing content by using short paragraphs and bulleted list may want a reader to scan the information easily.
Using Breadcrumbs
Are you familiar with the “Hackle and Jackle” story where breadcrumbs were used to track their way back home? Imply the same technique on your website for the visitors so they can easily know what their location is on your website and how can they trace their way back.
What about White Space?
What about it? White space is the most important user-friendly aspect you can add to your website. Adding considerable white space will relieve the crammed affect from a website, making the information more visible and easy to understand.
Follow these simple but important website designing tips, and you’ll witness your website’s traffic converting into long term customers in no time!
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This is a great article. So true, people don't realise how important getting those conversions is. Thanks for sharing.
I am a pretty big fan of the KISS approach, or Keep it Simple, Stupid. My site is still pretty new and when I get some time I want to add a section that shows off some of the cooler and more complicated areas of my knowledge, but ultimately, I think speed and simplicity is a much more beneficial approach.
My recent post What is the Difference Between the Hard Drive and Memory?
Keeping the simple look and providing the desired information/services/products right in the way without any troublesome browsing is definitely going to help you in conversions. The more you facilitate your visitor the more likely the are to be converted.
My recent post 10+ Web Design Tips for Higher Conversions
I'd say call to actions are the most important thing listed here. A good, strong call to action is very important to receive any conversions.
Well, call to action is surely the key to get the visitors converted. But, I think the other tips will also help to induce call to action and user interaction.
My recent post 10+ Web Design Tips for Higher Conversions
Thanks for the advice….I have been struggling wtih getting higher conversions on the couple of websites I have recently started, so I will try out these recommendations and see if there are some improvements! Thanks.
Hi Max, well I would suggest you to go with these tips since these tips proven to me very beneficial.
My recent post Style your Web Design Using CSS3
From my experience the use of a white background is essential in creating a professional looking website. Other colors don’t work. Also keep the design simple and clean.
.-= tempo dulu´s last blog ..Rabies in rats and other madness =-.
Well, not necessarily the white background is only professional. But yes, it seems more perfect and pretty decent. Other colorful design can also be professional but the simplicity is the more preferred now with white spaces.
My recent post Style your Web Design Using CSS3
Great tips. Many thanks for sharing this useful resource
A website is an online identity for a company. The job associated with the website is to represent a company, sell company's name and its products, attract more visitors, get more business leads, promote services and ultimately to pull in more return on investment. So, its important to have a unique and professional looking website.
This is a very useful post. Great to see another excellent post, sharing some good knowledge to the world. Keep writing. Waiting for updates.
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