INTRODUCTION
Brand is a Symbol, Sign, Name, Combination of colors or a company slogan which is mainly intended for developing the uniqueness or identification of any business.
Branding is the process of creating a unique name and image for a product (goods or services) in the consumers mind. Branding is all useful for making or developing the presence in the market that attracts and retain potential customers.
Branding your Business with a Website Design is the most effective way to promote your services or products. A website is composed two web design elements which are important for branding prospect:
Header:
- The website header is the top rectangular shaped area that runs across the top of the web page design of your screen.
- The primary purpose of your header is to promote your company’s brand and make it instantly recognizable to your audience.
Logo:
- Logo is placed at the top left side of the web template.
- Logo can only be a symbol, sign, text or combination of colors. It is recommended that brand focused logo should be designed and placed in the website to recognize by your targeted audience.
EFFECTIVE RULES TO DESIGN A LOGO
Following are the Effective Rules to Design the Logo with Brand Promotion of a business website:
1. Branded Focus Logo:
Website Logo can represent the Brand effectively. As far as business website is concern, whenever a visitor lands on the homepage, he usually sees the logo first. After viewing logo, a visitor get a clear picture what services company is providing. However creating a logo not only requires an effective visual presentation only but requires a plenty of practice and experience for it. Definitely Knowledge is Power for a web designer.
2. Preliminary Investigation is Must
A professional graphic designer always spends much time on preliminary investigation before start designing.
Five steps to create a preliminary Investigation in Logo designing are given below:
Step1: Sketching a logo is the first step of preliminary investigation to logo designing. Just draw your all ideas related to a company on a simple paper with pencil.
Step2: Start with 20 to 30 sketches or ideas coming into your mind. Once you drawn, it will become easy for you to decide a logo. While drawing just focus company image, slogan or brand in your mind.
Step3: Final step is the process of assessment and finalizing the logo from the designs you sketched.
3. Create Balance
It is important to keep in view that our website logo will be viewed by masses after it placed into a website. For pleasing & appealing affect on targeted audience, a logo should be balanced in terms of Weight, colors and size.
So Design a logo with Balance affect is the safest approach.
4. Ingenious use of Colors
Choosing a color scheme of the website according to the Business needs & requirements is always a difficult task for designers.
A few basic rules need to keep in mind:
- Study the niche: and Business needs while deciding the color scheme. For example if you want your website much professional then use navy blue color.
- Don’t use bright colors: so that it may not hard on the visitor’s eye.
- Set a Baseline: It is prefer to use a color combination of two or three colors in a logo design. And design the complete website in making these colors a baseline. For example if your logo is made up of black and white color then these colors should reflect to the complete website.
- Understand Each Color emotions: Each color has set of feelings and emotions on the human eye. For example white color gives the feeling of purity and neatness. So choose colors very carefully.
- Color scheme importance in Branding: A brand is always recognizable with the use of distinct colors. So be smart!
- · Color wheel: Use colors near to each other on the color wheel (e.g. for a “warm” palette, use red, orange, and yellow hues).
- Mozilla ColorZilla: ColorZilla is the most useful Mozilla ad-one for the graphic designers. With the use of ColorZilla anyone can just pick the color and its RGB values instantly.
5. Design Theme should suit the Company’s Profile
Research about the organization needs and focus its intended audience is important for portraying the right image of the organization on a web. Remember website is the face of organization on the web so it is important to research first then designed.
As a web designer, Following are the rules for building a Company’s profile via effective logo design:
- Always use the background information about the client and Brand.
- Consider the web 2.0 trend while designing a logo.
- In web 2.0 there is a trend of making 3-d Logos, drop shadows and bubbly graphics.
6. Typography Considerations
Designers in a beginning stage always follow difficulties in deciding the right font type and size of the website.
If your logo design includes a part of text, you need to consider its font type and size that must looks awesome to the visitor’s eye.
A Few recommended techniques for the Logo Typography You should consider:
- Prefer fonts like sans or serif as well as script like italic, bold & custom fonts.
- Avoid most common fonts like comic sans, or else your design may look non professional.
- Use not more than two fonts, and using one font is Ideal.
7. The ultimate Goal is Recognition
A designer ultimate goal for creating the logo is Brand recognition. Take the examples of World most famous brands like Pepsi, MacDonald, Coca-Cola, and Nike. Whenever we see the design of round ball with red color, white strip and then blue and call it Pepsi instantly.
Following are a few important points for making easily identifiable Logo:
- The key for making the most identifiable logo is to check it for a number of parameters like:
| Index | Entities | Explanation |
| 1 | Typography | Font type and size |
| 2 | Style | 3-D effects and other cool descent effects. |
| 3 | Branding focus Logo | How much a brand is focused into a Logo? |
| 4 | Colors | What is the color scheme you have chosen for your logo? |
- To check the quality of your own Logo, you can check it through the test of above mentioned entities. Overlooking to any of these entities may impair the quality of your final design.
- Always keep in mind that Logos are not looked rocking on the real World like in billboards, buses etc…
There is a list of World Most famous brands that have great design with the quality of being recognition.
| Index | Brand Name | Brand Logo |
| 1 | Pepsi |  |
| 2 | CocaCola |  |
| 3 | MacDonalds |  |
| 4 | Nike |  |
| 5 | KFC |  |
| 6 | Subway |  |
| 7 | Mercedes-Benz |  |
| 8 | BMW |  |
| 9 | Mitsubishi Motors |  |
| 10 | LG |  |
8. Dare to be Different
You as an organization or a business owner is not alone dealing in product or services your company have. There might be a number of competitors in your way. In order to differentiate your organization product or services from them you need to have a recognizable Logo.
- Try variety of styles, color combinations, patterns for achieving uniqueness.
- And uniqueness can only be achieved with the great time you spend in doing research.
- You can take start by viewing others Logo in order to have an idea what trend currently is being running. Like Logo designing Focused with 2.0 trend.
9. Logo Design; Keep it Simple
The Basic rule you need to follow for Logo Designing is:
“The simpler the Logo is, the more identifiable it will be”
From the above mentioned list of World famous Brands, take all as a reference, they have simplicity in their design and easily recognizable for the Audience.
Conclusion
Logo is the unique identity of your Organization, Thus it should be designed with proper Research and Analysis.
Following is the Streamline beneficial for creating and designing a Logo:
- Research is the first step for Logo Designing
- Brainstorming Session by generating Ideas
- Draw Sketches in the Preliminary Investigation Phase
- Send your Design to client
- Adjust changes that is desired by Client
- Update the Design and resent it to the client.
Hence Logo design is the core element of Web designing which plays a vital role in establishing a brand name of your organization. The main purpose of Logo design is for the branding prospective, so that it is uniquely identifiable by the site visitor. And thus you go towards Success and compete with everybody in the world.
