CyberDesignz- US based web design company is a reliable name in the online business world not just because it has served many small and large scale businesses but also the level of trust it has gained in return. The toolkit of serving online businesses includes all weapons useful from start to satisfaction with results. The expertise in the area of web designing and web development adds value to its credibility. Professionals here at Cyberdesignz understand what the importance of a professional website is to make a business fly high at search engines.

Objectives of having a website:

A professionally designed website serves many purposes. A few are described below:

1. Give your business a name:

A website helps a business to gain a brand name. This is important to let your business reach the target audience round the clock. Here lies the consideration for customers who can access the business anytime anywhere.

2. No need to go for brick and mortar facilities:

A website serves the purpose of selling the products without having a proper place of storage. The products can put to display after getting manufactured. There is no need to hire lots of personnel to handle the inventory records. You website will make many tasks simpler.

3. Get the customers’ perspective through your website:

A website helps in communicating with existing and future customers so you can get a clear idea about what’s going good with your business and what needs to be modified. Share your thoughts and get better input.

4. Inform what’s happening at your business end:

A website can be used efficiently to tell people what’s new and what’s being planned at your business end. The information can be about any events going to take place in connection with your business.

5. Maximize the customer participation through free service provision:

You can provide the tickets or any related information to the scheduled event just for free at your website. Visitors will like your efforts and you will find support in the form of easy process involved.

6. More sales with effective website:

A website makes it possible to get higher sales as there are global customers and the global market. The main thing is to get a professionally designed website from some expert web design company like CyberDesignz.

7. Customer satisfaction- the main reason to have a website:

Strong communication with customers is the result of a powerful website. If attained it leads to customer satisfaction that is the secret of any business success.

8. Make your products identifiable:

A website helps you in reaching the target customers and they will prefer you only if you have a reputed name. A well designed website and well developed website can do the magic for your online business.

9. More visibility more demand- benefit of a website:

A website takes a local business to a global scene so higher visibility guarantees raised demand from present and future customers.

10. Keep your customer share- the competitors are going global:

No business can think of ignoring the importance of web presence. To fight with global customers you need a website as well. Give them a tough time with a professionally designed website. It will help you in retaining your loyal customers who can get impressed with other appealing websites.

11. Let your customers visit your business- upload photos or videos:

You can share photos and videos with your site visitors so that they feel the sense of care you have for them. It will also create a positive and professional image of you among your customers. It will also remove the thought of fake business as it is common in the online world.

12. Quick replies to queries of site users:

Through your website you can easily answer all the questions coming into the minds of site users as soon as possible. This will serve as a step toward better customer care.

13. Brand name for small businesses as well:

Small businesses are the best beneficiaries of web based operations as there is great support toward globalizing the business and giving it a brand name.

14. Round the clock availability of services:

A website makes it possible to serve the customers 24 hours a day and 7 days a week. This is also helpful for businesses to earn maximum from online activities as users prefer to go for buying whenever they feel convenient.

15. More followers more customers:

A website helps in getting more fans as the facility is provided at most of the sites. This also improves the customer base for any business. Fans will also be active in spreading your business word to their contacts and it will support your efforts toward increased site traffic.

16. Can serve the local market in the best possible way:

People search for the relevant material by using local search facility provided by the search engines so if your website is present there then your target audience will find you with less effort.

17. Accessing regional markets to gain more profits:

Just like local markets, a website also makes your business spread in regional markets as well and enables you to dream for more revenues.

18. Serving the country- a website can be customized:

Many businesses look toward serving the national customers so they made their web presence that way. Website can make the service better if the design is made professionally.

19. Going global- the main target of any website:

Enjoying global markets and serving global clients is a pleasant experience at one end and profitable activity at the other end.

20. Understanding the expectations of international customers and tactics of international players:

Website helps in understanding what are the rising demands of people round the globe and how their expectations are fulfilled.

21. Want to serve the niche market? Website will accompany you:

If you are dealing in specific products or addressing the specific needs of some specific communities then a perfectly designed website can help you in achieving your goal efficiently.

22. Testing new product and services is possible with a website:

A website can be a place where you can check the response of new products or services launched at your business. You can also have an idea what would be the specification of your new product or services. Listen to your customers what they have to say. All this is possible with a user friendly website.

23. Feedback- communication can’t complete without it:

What is the response of your site users with the products or services you offer? You can have a better idea if your website allows this kind of effective communication with your customers.

24. Quick conversation with customers and partners:

A website facilitates easy and speedy communication with your customers and business partners. It also helps you in getting connected with those who can be your prospects.

25. Spread your thoughts to those who are ready to read:

A great advantage of website appears in the form of spreading your thoughts. There is good flow of ideas from experts to beginners, from website owners to customers and from customers to business owners.

26. Make your site users aware about your business:

By giving details of your business you can let the site users know what you actually possess to offer to your valued customers. Testimonials can support your this effort.

27. Updating the customers with latest happenings:

A website helps to great extent what’s new in your news to share. You can update your content on regular basis and provide all the necessary information to your site users in an efficient manner.

28. Express your business in your own way:

Through a website you can effectively communicate with your target audience and tell them about why they should prefer your products or services. This also serves to cover the communication gap between you and your customers.

29. Website- your shop stop:

Your website is just like a traditional setup of business where buyers come and get the products of their choice against some cost. Your website is a salesman so make this salesman efficient while having a professional look.

30. Your discounts- customers will appreciate:

Many businesses offer special price cuts or gift hampers if orders are placed through website. You can also use this tactic for more sales. It will bring more traffic to your website.

31. Use unique approaches to attract site users:

There are a lot of options that can be useful to enhance the impact of a website over its users. It can be in the form of contest or polls against certain topics. Pe4opl will find them engaged at your site while prolonging their stay.

32. Know the language difference of scattered target customers:

This is very important because through a website you are going to target global audience and it would not be a difficulty to learn their language as it can be automatically done at your website. Provide the site users with language options that they can use according to their convenience.

33. A website defines what your business actually is:

If you are at scratch then keep this in mind that your website should be representative of your business approach and your vision in the long run. There is a need to give complete detail of what your offers are and how you charge your offers.

34. Customer relations- better handling with a website:

Website helps in establishing strong relations with your prospective and existing customers. Your website is actually your public relation manager. There should be proper replies to all the queries that site users may have from time to time. Build strong bond with your target customers- the way to succeed in online business war.

35. Can see your business crossing the boundaries with right marketing strategies:

After having a website if you utilize right set of tools to market your business then you will see your business expanding in short time across geographical boundaries.

36. Joint ventures- no more a dream:

By having a website you will be in a position to join hands in hands with global partners. You doesn’t have to own a large capital for this purpose instead small business are among major beneficiaries of having web presence.

37. Allow customers to place their orders in just few minutes:

The great advantage of a website is to place an order in just few clicks. This has made the shopping easy and it’s the major reason why people prefer buying online rather than going to brick shops.

38. Appeal media and get right response through your web presence:

Website offers good support in developing right terms with media. New content is their hunt and your website serves the best purpose in that regard.

39. Low cost marketing and high profits:

The cost incurred in the advertising efforts is very low as compared to traditional ways of promoting a business. The profits are also at maximum that way.

40. Hire the best talent through your website:

Ni recruitment charges as your website will place your ad for a vacant position and you will get heavy response from potential candidates.

41. Stand a step ahead your competitors:

With all entering into the global business world, you can afford to be an exception. Fight tight with your competitors by having a strong and professional website.

42. Check who is visiting your business spot:

At a website it is possible to use tools for understanding the behavior of your site visitors. What is their number and what are they doing at your site. This behavior analysis will help you to focus the areas of their interest at your website.

43. Collect email addresses for future dealings:

At a website you can arrange some basic information collection spot where site visitors are asked to give some data like name and email addresses. This will help you in future to make contact for marketing purpose.

44. People move through search engines so be sure you are there:

Most of the searches at World Wide Web are made through search engines so your website should present there in order to get attention of search engines and users as well.

45. Having a website displays a professional business attitude:

Web presence is the sign of professionalism. Almost every business tries to give web appearance so that users will believe the professionalism possesses by the business owners.

46. Online money making- a latest approach:

More and more websites are providing dealing through their website. Higher sales and profits are possible through this way. This money making approach works with less efforts and gives more returns.

47. It’s for your own convenience to reach the target audience:

No more hassles to go for diverse marketing tactics and hiring long lines of employees instead you can win the right customers with a professionally developed website.

48. Marketing approach is more powerful with a website:

It’s easy to market a website rather than marketing for the products separately. A perfectly done website will take you to new heights of online success. You can also hit millions of customers with a single internet marketing toolkit.

Stop thinking and start acting. CyberDesigns is waiting for your call. Get your website designed with experts and professionals here. You will not regret your decision as heavy profits are tied up with a perfect web design.

Introduction

Website loading speed has become the most important part of the website development from last few years. And to optimize it during the development phase is the primary duty of the developers. We as a Professional Website Design Company has listed down the useful Web applications & tools to measure the web performance. But first there is a need to understand its importance in the web development.

Why Speed Optimization is Important?

Website loading speed has always remained important in the website development process. Usually every user has different connection speed through which it connects. So your web page should not be composed of heavy elements in order to have fast loading speed of your web pages.

As Google announce loading speed of the website as ranking factor, it forces the webmasters that they must have to give extra importance to loading speed of website.

There are some factors that must be handled carefully in order to increase the website loading speed:

• Redirects
• Cookie Sizes
• Dom Access
• Use of Images
• Components size

Consider the best 18 Website Speed and Performance Checking Tools & web applications:

Web Application Tools

1. Pingdom

Pingdom perform test to check the loading speed of all the objects of a website such as HTML, Frames/iFrames, Images, RSS, CSS. It gives the graphical view of loading times of each item which is very easy to understand and check the individual loading speed of each element. It shows the report of website loading time, loading time of each element, number of elements and total number of elements as a summary of test.

2. GTmetrix

GTmetrix is the online website speed test service which actually combines two different tools YSlow and Google-Page-Speed. Yslow is the add-on of Firefox and Page-Speed is the tool of Google. These both tools are used to check the loading speed of a web page. To select the any one out of them is very difficult to analyze the web page performance. GTmetix eliminate the confusion about selection of the tool among them bi mixing both of them.

3. Light Speed Now

Just put the URL of your website and your email too and get the report of URL’s loading speed in Email. It also gives the suggestions to increase the loading speed.

4. Load Impact

Loadimpact allows you to check out that how many users can be handled at a time by your website without affecting its loading speed. Its free account allows you to check the loading impact of 50 simulated users.

5. Site Perf

Site Perf is very useful tool to check the performance of website according the browser used to open the webpage. It works exactly as the real user opens a webpage in a browser. It provide a true performance picture to find the elements that you need to improve loading speed of your website.

6. Web Wait

Use to benchmark your website or test the connection speed. It also provides the toolbar to make  the testing process easy.

7. Gomez

Gomez allows you to conduct the real time performance test for a webpage from an external node location. In report it displays the DNS lookup time, connection time, first byte, content download and Redirect Time.

8. OctaGate

It visits the page and download all the elements to give you a clear picture that how much time is require to download one or more pages of your website.

9. Webslug

It allows you to compare the speed of your website with your competitor’s website speed. It can compare the website page by page.

10. Web Tool Hub

It allows you all the things required for the basic web page speed test.  With WebToolHub you can check the size of any webpage and also the loading time of that page with different internet connections.

11. I Web Tool

It is very effective tool which provide the ratio of webpage size and the loading time of that page it provides the average time per KB.

12. Rapid Search Metrics

It shows the time taken by the website to open and also shows the detail of each element attached to the webpage such as images, CSS, Java scripts.

13. Browser Mob

It allows getting performance data without running and testing script. It represents the time taken by each element in form of pie chart which makes it easy to understand the performance of each element.

Application Tools/ Plug-ins

1. Pylot

For performance and scalability test, Pylot is an open source tool. It generates the HTTP request, check for the server response and produce reports with metrics. This process is called the HTTP load test which makes the capacity planning, benchmarking, analysis and system tuning easy.

2. Google Page Speed

Page speed is the open source tool for webpage speed checking. It mostly used by the developers to check the performance of the webpage and to get suggestion on how to improve them.

3. YSlow

YSlow is a Firefox add-on integrated with the firebug. It gets information about all the elements load on the page and display the stats in form of pie chart. It also suggests the ways to improve their performance based on three predefined or used defined rulesets.

4. Page Test

PageTest is an Internet Explorer plug-in that show the requests made by the browser visually. It also gives the suggestions on how to improve the performance of the page.

5. Multi-Mechanize

Multi-Mechanize is an open source framework for load testing and web performance. To generate load against a web site, it allows to run simultaneous python scripts.

Please leave your comments about the post and share the tools, applications or web services which you use for the speed optimization of your website.

Website is the real face of your organization which needs to be optimized according to the defined standards. By now, all professional web designers & developers pay special attention on usability for their work.

The Dictionary defines the Word usability as:

“The quality of being able to provide good service”

There is compiled list of basic usability factors that must be followed when you are developing a website.

1. How does User think?

Users on a Web have the same behavior as of Customers on a store. Web users quickly look at each new page, scan some of the text, click on the main heading link, see the pictures, get valuable information and then closed the window.

So there is a need of defining priorities to the web element with the effective use of web designing.

2. Manage to focus user attention

A human eye is really a non-linear device. Thus web users can straight off recognize patterns, edges and motions. That is the reason why video marketing is the best way to attain the user’s attention.

A website User Interface may comprise of images or a text. Obviously an image is more attention getting object then a plain text or a bold text looks more eye catching than a simple text. So with the appropriate use of text or images you can attain the user’s attention.

3. Don’t make user think.

According to the first law of Usability (Krug’s Law):

The webpage should be obvious and self explanatory.

You as a designer or developer, when you are developing a website, your job is to get rid of question marks for the user. The website architecture should be defined in a way that it won’t confuse users. For example -It should be known to the user that what page will be opened after clicking the About Us page.

4. Make use of Effective Writing

Always Make use of Effective copy writing.

As Web medium is different from the print media So user’s browsing habits and user’s preferences should be considered while designing a website.  Users don’t read long text blocks without images and keywords marked in bold or italics.

5. Try for Simplicity

You as a designer should follow the principle of KIT (Keep It Simple), and make your web pages user friendly. Mostly users are looking for the valuable information rather than a design so don’t screw up the site with the use of graphics.

6. Don’t be afraid of White Spaces

White spaces are beneficial of reducing the knowledge load for the visitors and give them a feeling of spaciousness. Thus make it possible for them to perceive the information presented on the screen. When a new visitor lands on the homepage first he/she tries to scan the whole page and expect for the digestible pieces of information.

So don’t hesitate in leaving white spaces into your website.

7. Do not Re sizes the user’s Browser Window

Do not try to re size the use’s browsers window ever. It might feel good to the designers or developers that to put a small JavaScript code and call it onLoad() of the web page. We see this type of grievous technique mostly with the spam sites. So don’t go for it.

8. Tiny Clickable Areas

Hyper Links are designed to be clicked, so make them neither too small nor too big that it looks awkward or not clear to the site visitor. Consider the example given below in which links are made too small:

Consider another example in which the comments link looks much larger in the following example:

A larger clickable area means there is increase in size mentioned in the following example:

1 | <a href=”http://www.mydomain.com” style=”padding: 5px ;”> my domain<a>

9. Pagination used for Wrong purpose

Pagination is used for dividing the content into the number of pages depends upon its length so that it won’t consume much bandwidth because too many items on a single webpage can slow down the loading speed. Pagination often found in the websites like long listing of product items in the online shopping cart or in any photographer gallery.

But in today’s web, pagination is used for other purposes too. There is no meaning to use it in splitting the large articles into multiple pages just to get the large amount of page views. So avoid these techniques which comes in black hat SEO.

10. Duplicate Page titles

Title is the html tag used to differentiate your web pages. Unique title of each web page gives benefit not only to the visitors but also give benefit to search engine prospect. First users get the clear idea before visiting to the web page what he/she is going to view. Second benefit of Search engines ranking because Search engines use to displays 70 characters of title tag.

<title>Web Design and Development Firm</title>

But incase if your web page titles are general it gives benefit neither to the users nor to the search engine prospect.

11. Content that is difficult to scan

There is a term known as copy which refers to every piece of text described in your website. It is not recommended that you put heavy paragraphs into your website.  Besides the attractive web design you also need to have a good copy your website.

Consider certain recommendations for the content used in the website:

• Don’t use the text which is not possible for a user to grasp the information.
• There are certain parts of your web page which are important to attain the attraction of the visitor. These can be achieved by stronger, highlighted contrast colors, icons, images or large fonts.
• Consider the following diagram which shows the user clicks on special and attractive parts of the web page. Because user don’t use to read full text from top to bottom, they click on the parts randomly they like.

• Just provide the valuable text to the user which is easy to digest. Provide just essentials and remove out the rest.

12. No way to Search

It is not recommended that your website do not have a search button facility for the site visitors.

According to the Jakob Nielsen:

Around about 50 % users on the web are search-dominant and rest are link dominant and a few are mixed dominant in nature. The users which are search-dominant usually do not like to wander into the website, they direct go for a search and get what they want.

So there is a search facility on your website which allow users to search about every single piece on your website.

13. Too much functionality that required Registration

There are many websites which restrict users to avail their website functionality under log in barrier. For example there are a lot of blogs which restrict users to log-in before doing comments. This can decrease the rate of spamming but it also reduces the number of comments on your blog.

So whenever you are applying log-in barrier, keep in mind that you don’t lock the features which are really not required.

14. Old Permalinks become Broken links

Permalink is a link which is not supposed to be changed once created. Usually in the blogs or forums there is a permalink for the posts.

Always note for the links which have become old in your website, and there is not having a link behind the anchor tag. These links are called broken links. This scenario is possible when the domain has been shifted or its linking structure is modified.

You can get error on your webpage which is (301 Error “Page Not Found”). Take care of these links so that it won’t give the bad impression to the search engines or users.

15. Long Registration Form

Registration form is the barrier because it takes too much time to fill out. And once it is filed, user need to remember its id and the password in the future. So on our end we can make our registration forms as short as possible in order to facilitate the user. By doing this we can relax a user in term of a time and effort.

Conclusion:

Usability is all about making the process easier to use. The website should provide all the essentials and rest users only looked into the website for what they want. Most professional web design firms take care of these usability factors so that a less frustration is produced and users feel relaxed.

When starting with a web project, web design is the first and foremost consideration. Not just for the sake of design, but because setting the design of the project in the beginning ensures usability later on. Design means locating the number of pages there will be, the site’s controls, the goals, users expectations and convenience etc. the colors, pictures and patterns are secondary and usually come afterward.

Always remember, instead of explaining or offering help on how to use certain features of your website…simply make it easy to use in the first place so the users don’t have to seek for some help. Make it easily operable and you will successfully be able to have design and usability integrated. Don’t let your users get stuck at any point while browsing your site.

Bear in mind, design is usability and usability is design—both are crucial for each other’s survival. Sacrificing any one would be totally insane. The greatest sites in the world such as amazon.com and ebay.com do not try to impress their users with flashy images and complex navigation; instead they focus on clearness and simplicity in the designs. So NEVER let creative design overcome business practicality and usability, and vice versa.

Do you want such a website which is high in design but does not lack the most essential element of usability? Cyber Designz provides you a great opportunity to fuse design with usability in a way that you don’t have to sacrifice any one. Visit us and see for yourself the masterpieces we have created, reflecting the perfect blend of design and usability together.

See Design Or Usability, What’s Worth Sacrificing